September 17, 2025

Health, Education, Peace-Building and Security

Barkada Kontra Bisyo (BKB) Barkada Kontra Bisyo (BKB) was officially established in 2003 by the Department of Health (DOH) in the Philippines. It was created as part of the government’s public health initiative to address the growing concerns around substance abuse, smoking, alcoholism, and other harmful vices among Filipino youth. At the time, the DOH recognized the influence of peer pressure and social circles in encouraging risky behavior among teenagers and young adults. In response, they launched BKB with the goal of transforming the idea of a barkada (peer group or circle of friends) into a positive force that promotes a healthy, vice-free lifestyle. The core idea behind Barkada Kontra Bisyo is to empower the youth to influence each other in positive ways. Instead of giving in to harmful peer pressure, the campaign encourages young people to form supportive groups that reject drugs, alcohol, cigarettes, and other vices. Through creative programs, peer education, school-based activities, and nationwide media campaigns, BKB spread its message across the country. It sought to raise awareness not only among teens but also among parents, educators, and communities. BKB also worked with various youth organizations, schools, and local governments to promote its advocacy. Over the years, it became a recognized movement that championed youth empowerment, health education, and community support as key tools in the fight against addiction and harmful behavior. The establishment of Barkada Kontra Bisyo marked a shift in how the government approached youth issues—not just through punishment or warnings, but through prevention, peer leadership, and positive influence. Even today, its legacy continues through similar youth health advocacy programs aimed at building a healthier, more responsible generation.